Magazine Advertising

I chose two advertisements I found in Cosmpolitan magazine. The first is a Diet Coke advertisement featuring Food Network's Tom Colicchio and the second is a JCPenney advertisement featuring two models advertising the nicole collection by Nicole Miller.

a. The Diet Coke Advertisement - I feel that there are a few objects in this image. I feel that obviously Tom is an object, but I also feel that the Diet Coke is also an object of the ad. I think that Tom knows he's an object. He is a celebrity endorsement for the Coca-Cola Company, and is looking right at the viewer of the advertisement. Tom and the Diet Coke are split in the center of the advertisement (and Tom is centered vertically as well), Tom is wearing white which stands out against the dark brown background. The text in the advertisement also shows Tom to be the object in a roundabout way. The text states "Good taste is knowing how to eat right. Diet Coke and award-winning chef Tom Colicchio have come together to prove that distinct flavors and smart choices can commingle. Stop by the Diet Coke Kitchen at dietcoke.com and find out how living well can be simple, stylish and delicious." This also shows that Tom is to be an object of this ad. Diet Coke is trying to be as "stylish" and on the same level as Tom Colicchio and his food.

b. The JCPenney Advertisement - I feel that the model in the black clothing has the power in the advertisement. She is centered both vertically and horizontally and the colorful model is looking at her. She is wearing all black in contrast to the white background and she appears to be farther forward than the colorful model which to me says that she's leading and the colorful model is following.