Advertisement: Apple iPad spoof
A. What is the original intended meaning?
Apple's iPad is the newest piece of technology in Apple's line-up of products. The product is intended to be essentially a touch screen computer that keeps up with Apple's high speed, very effective products. The advertisement follows the pattern of Apple's iPod advertisements which are aimed at younger, hip audiences. The typical advertisement for an iPod shows a black silhouette of a "funky, hip, almost Indie" kind of character against a brightly colored background. The piece of equipment (typically the iPod and headphones) are featured in white, making them stand out.
B. In what way is the image or artifact appropriated?
This image is appropriated to look like an iPod advertisement, associating it with Apple. There typically is text that states iPad, associating it with the new product from Apple. However, while this ad features the same black silhouette against a brightly colored background, instead of showing the product, it shows a maxi pad. The woman is dancing as in all other iPod ads, yet, instead of having an iPod and headphones, she is wearing a maxi pad.
C. What is the new meaning intended through the appropriation?
I feel that the creators of this ad are trying to make fun of Apple's new product. Many people feel that it is a larger version of the iPod Touch and is an unnecessary product. Their advertisement brings more attention to the iPad and Apple's line of products, especially because Apple's ads are very distinctive. I feel as though the creator of this ad could also have just created it because the iPad's name is iPad, the creator could be playing off the name of maxi pads.
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